The Yahoo Mail disaster outlines the point that users should be placed first in any major decision. With the new design on October 8, several features are missing or broken. "We are working on this issue" is the only response Yahoo wants to give. Yahoo lost its connection to its customers, which leads me to think there is a large disconnect between PR and QA. Yahoo needs to keep its existing user base alive and also attract new users to its email service. Stale products are unattractive and become quickly eclipsed by higher quality products. However, sufficient thought be put into product quality. Instead, Yahoo Mail backslaps it's users by providing a new inferior service to its customers in a feeble attempt to celebrate i's 20th anniversary. Useless new features were added and old critical features, like sending mail messages, were lost. While Yahoo Mail may never recover from this mishap, we learn that good PR is no substitute for bad QA.
Reference:
http://www.zdnet.com/anger-explodes-at-yahoo-mail-redesign-disaster-key-functions-removed-or-broken-7000021911/
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3 comments:
Don't trust free products.
Public outrage is far too limited in these kinds of situations. We moan and complain, but we still use their products. Like boiling a frog, companies will increasingly abuse our trust until we simply don't expect anything from them.
Yahoo has really failed to keep up with the times.
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